You & Me can be a Content Creator!

Jeanie YUENLeave a comment

Hey guys! 👋🏻 Welcome back to my blog again! 🥰 Two weeks ago, I had a great pleasure to join the guest lecture by Marcus Suen, a content creator of social media in Hong Kong. He had worked for different local media such as Commercial Radio Hong Kong, 100 most, U Lifestyle, Cap TV, OpenRice etc., and now he is working in a local business magazine Edigest.

Image: Marcus lecture ppt

You may be curious about what a content creator is.🤔 Content creator is not only a journalist, it is a combination of many position such as a PR, a marketer, a writer, a designer, a video editor, a social media platform admin, an influencer etc.. It seems like a role with many responsibilities 😵, indeed it is not easy being a content creator. But you know what? ALL OF US CAN BE A CONTENT CREATOR! 🤩🤩 If you are confused about how do generate interesting contents, here are some advice by Marcus.

📍1 Understand Your Target Audience

Mantras of Knowing Your Target Audience Better – Digifish :: Blog
Image: https://images.app.goo.gl/xQdi7FhTKXZV46PMA

It is important to know who is going to read your content. 👥 Always ask yourself what your content is writing for. Considering the demographic and psychographic information of you target audience, it helps you to tailor-made a content exclusively for them. Read more to know how can you find your target audience.

📍2 Choose A Right Platform

Best social media platforms for your business - The Latin Way
Image: https://images.app.goo.gl/BLBC33F1zaDW7nUv6

“Content is King & Platform is Queen”. Choosing a suitable social media platform is a crucial key 🔑 to determine whether your content can be successfully spread to the public. You can first take a look to see how social media platforms differ from each others before making your decision. Try to connect your target audience with the social media platform they tend to use so that you can reach out to the public with greater exposure.

📍3 Be Sensitive & Creative

How the Best Content Marketing Operations Vet Ideas
Image: https://images.app.goo.gl/N6tYaQaPtbL8GWTe6

Marcus mentioned that internet content can be divided into two types: internet organic content & reality generated content. Be sensitive to things happened around us in our everyday life as EVERYTHING can be the content resources; and generate those resources to creative contents that could evoke resonance. 💭 As mentioned by Marcus, the creativity of a content, (or the “golden 10 seconds” at the beginning of the video) determine whether the content can catch the public’s attention. ‼️‼️

📍4 CLS Is Not Everything!

3 Holiday Marketing Tips for Brick and Mortars | Fuzzy Duck

Engagement is important for a content creator, CLS (a.k.a. comment, like & share) can be a basic indicator to evaluate the effectiveness of your created content. You would be excited and motivated by thousands of likes and comments below your posts at the beginning, and keep blindly creating contents to gain as many CLS as you can, but ignore if the content is suitable or good enough. Always brainstorm and generate new content to keep your CLS!!

I hope the above information can help you to become a great CONTENT CREATOR! And remember as Marcus said:

“To read, read and read. To live, live and live.“

See you guys soon~!! ♥️♥️♥️

Come and make a new friend – Netflix!

Jeanie YUENLeave a comment

I believed that your personal computer 💻 has become your buddy for the past two months: having lectures through Zoom at daytimes; when the night has come, most of you may just curl up with a gallon of Dreyer’s or a pack of Doritos 🍨🥪🍕, and chill with the YouTube or Korean shows.
For me, Netflix has become my lover.♥️♥️♥️♥️

Netflix New Logo Animation 2019 GIF by The Livery of GIFs | Gfycat
Gif: https://images.app.goo.gl/xGiSxvEQFmq3rJUz7

However, with everyone you know who has been watching Netflix constantly throwing out must-watch recommendationsssssssssss, it’s tough wading through those to find the good stuff 🤔🤔. If you’re a newcomer to Netflix – this blog article has you covered😎 – I am going to recommend you my TOP 3 series on Netflix which can excite your quarantine journey ▶️.

1. Stranger Things

Stranger Things - Wikipedia
Image: Netflix

If you are a horror science fiction lover, Stranger Things is your best choice! It is a story about a group of young friends in 1980’s witness supernatural forces and secret government exploits. And as they search for answers, they unravel a series of extraordinary mysteries. 🔮🔮

This series always narrate the story from children’s perspectives. With their imagination and the ways how they solve problems, making the story more vivid and interesting. Also the 80’s vintage setting including the dress styling and pop culture appeared in the drama are very attractive that gives the feeling of virtually being one of them in this series.

2. Sex Education

Sex Education: lessons in love. And what it means to be human
Image: Netflix

Hey, don’t think too much 😏 – it is not a porn or Category III series 😜🚫. Sex Education discuss the sensitive topic of what “SEX” means to typical high school students (a.k.a. teenagers).

Seems “SEX” is still a sensitive topic to some of us 🤐. By telling stories of each character, it reveals the issues and problems that teenagers may need to overcome while they are exploring the meaning of sex. It also really educates us how to handle relationships with friends 👬👭, lovers ♥️ and families 👨‍👩‍👧‍👦. You might find some life-inspiring answers from this series.

3. Money Heist

Money Heist Season Four Trailer Drops Ahead Of April 3 Release ...
Image: Netflix

It is a Spanish series 🇪🇸, you’d better turn on the “CC” function for subtitle. The language and culture barrier may increase the difficulty of following the show, but it doesn’t reduce the speed of you getting addicted to this series!!!

It is a heist crime drama about a criminal mastermind “Professor” gathered a group of robbers and planned to print billions of euros in one of the biggest bank in Spain – Royal Mint of Spain. I can tell you this is not a normal heist film with fights between police and robbers ⚔️⚔️, the plan of Professor would always surprise you. You will never know what is the next step they are going to do.

To add on, there are two Chrome extensions that can make your Netflix show more enjoyable! 🥰🥰

1. LLN (Learning Languages with Netflix)

Language Learning with Netflix (LLN) - Chrome Extension
Image: https://languagelearningwithnetflix.com/

LLN is a Chrome extension that lets you learn a new language by watching Netflix, and makes studying language more effective. The below video (in Cantonese) shows you how to install and set up the tool. 👇🏻

Reference: https://www.youtube.com/watch?v=KT5B7Ye5fQ8

2. Netflix Party

Netflix Party
Image: Google Chrome

Netflix Party is a new way to watch Netflix with your friends online. Netflix Party allows synchronising video playback and adding group chat to any Netflix shows. You can use Netflix Party to link up with friends and host long distance movie nights and TV watch parties!
Check out the below video 👇🏻 and start a Netflix Party! 🎉

Reference: https://www.youtube.com/watch?v=Rx4XZpbnFig

I hope Netflix can also become your buddy to walk through this hard time with you. Everyone please stay safe and sound and I will see you soon again~!♥️♥️

IG Shop – allows you do shopping anytime, any where!

Jeanie YUENLeave a comment

In order to prevent the new virus from infecting myself, it’s been a long time I haven’t go out😞. As I shopaholic, I have had enough of it!! “I NEED TO DO SHOPPING!!!!” – while I was shouting in my room, I realised one of my buddies can help me to solve this problem – MY DEAR INSTAGRAM.♥️

Reference: https://giphy.com/explore/shopping

YES! There is a new function launched by Instagram in 2018 called “Instagram Shopping”. It benefits both the seller and buyers. Different products in different brand can be found in the “explore”. The product image are with “Instagram’s Shopping Tags”, which enable brands to add up to five price and description tags to specific items in any Instagram image, which, which consumers can then tap on the product to find out more information and take them to your website and make a purchase. 

Reference: https://www.marketingweek.com/instagram-launches-shoppable-posts-looks-play-bigger-role-ecommerce/

As the main function of Instagram is interpersonal communication, the social platform need to have a way for shops to invest on this platform while it doesn’t make it too commercial for the user of the apps to stop using it. And the tagging of products are the best strategic way to communicate with users while keeping the platforms “purity” for them; as the tagging is already an existing function which lessen the discomfort of new function for users, it also makes it more convenient for users to see information for the product through official website, instead of waiting the shop owner to reply your DM (direct messages). More details as follow: https://powerdigitalmarketing.com/blog/how-instagram-shoppable-tags-can-benefit-your-brand/#gref

Image result for friends gif
Reference: https://giphy.com/gifs/Friends-season-9-episode-21-the-one-with-fertility-test-JQSCdkVWIY1CF51sjG

Also as Instagram being the most used apps, this makes it super convenient for user to shop as they scroll up and down to see what’s new! For businesses and shops this means that they are strategically using the apps to promote/ sell and even triggering the impulse purchase of users.

Image result for oh my god friends gif
Reference: https://giphy.com/gifs/Friends-season-9-episode-21-the-one-with-fertility-test-JQSCdkVWIY1CF51sjG

If you have your own brand/shop, and want to extend your business, here is a tutorial video for you!👇🏻

Reference: https://www.youtube.com/watch?v=tjrUfiiyjyA

And here is the demo video by me showing you how can you access to the online shop through Instagram Shopping.👇🏻 P.S. Turn on the “CC” function for subtitle! 😉

Reference: https://youtu.be/ee1TLhk-_B4

Hope you guys can get good use of this new function, and have a fabulous shopping journey! I will see you soon again~♥️♥️

I’m Jeanie, not Genie.

Jeanie YUENLeave a comment
referece: https://imgflip.com/i/1bimaf

Hello everyone, my name is Jeanie. Um not that Genie from the lamp, I am not a friend of Aladdin; I don’t know who is Jasmine the Princess; I don’t know how to sing “Prince Ali”… AND I am no on Blue!

I am a 100% HongKonger, a 22-year-old, a.k.a. a year 3 student currently studying Public Relations & Advertising, majoring in Public Relations in Hong Kong Baptist University. #hkbu #pra

reference: https://www.nyu.edu/about/news-publications/news/2014/february/when-it-comes-to-memory-quality-matters-more-than-quantity.html

My peers consider me as an outgoing, positive and communicative person, I like making friends and getting along with people (that’s why I am studying communications :p). I believe that quality is always greater than quantity, it is my motto and the reason I am confident to give out satisfying results and always striving for 120% performance. #motto

reference: http://www.quickmeme.com/meme/365chp

I am interested in PR related event and campaign organising. In the coming semester, I hope I can gain a in-depth understanding in strategic communications, which could prepare myself for the related working experience that I would have in the future. My career goal is to become an in-house PR officer of a beauty brand, and collaborate with different famous beauty blogger & celebrities to promote the company I work for. #strategiccomm #beautybrand

This blog is available throughout and after the semester. It will share ads or campaigns that I found interesting and fun in my daily school life and leisure experiences, which I think they could inspire people who visit my blog, and to get more ideas about PR related information, and try to search those hidden in them.

Stay tuned and I will keep updating you guys the interesting things that I saw!